The cold plunge craze has reached the financial markets. We are no longer only dipping our toes. People will start to lose their jobs over this, and more concerningly, their health.

It’s hard to find anything that is going up except your cortisol. Your can forget your morning espresso. The infrared glow from today’s futures market provides all the stimulation you need. However you have diversified your long-term investment account, you have not been able to escape the slow roast of your net worth.

Somewhere in your drawer, behind the unused corporate wellness vouchers and half-eaten protein bars, you might find a crumpled sticky note with your “Top 5 Life Priorities” from last year’s HR workshop. I’m not a mind reader, but number one was “health”. It always is.

In your heart, you know what to do. You can short the market, but you can’t shortchange your health. Some lose weight in times of crisis, others gain it. You are stressed about losing your business, or your job, probably your hair. It’s ample time to get back to the gym, out of your feelings, and start thinking about anything else than the markets. Yoga and long walks probably won’t cut it, you might need to look for something more aggressive, such as Hyrox or Rucking.

While you scalp the $SQQQ between your sets, you might hear increased grunting in the gym. But that’s probably just my finance colleagues. Please don’t pay them any mind, even if they would gladly accept any form of payment now.

Someone is going to call in sick today. Your employees (or colleagues) that were on the brink of a burn out two months ago – don’t expect them to show up to work anytime soon. The remaining ones will be asking for raises soon. Brace yourself.

The market will eventually recover, but I’m not so sure about your health. Sticking to routines, like morning jogs, is difficult when you are up all night worrying yourself to death and snacking on whatever you can find in the pantry. Yes, you will lose sleep and you will lose money, but don’t lose your sanity.

This is not the time to skip your workouts to answer more client calls. This is the time to take care of your body. Whatever money you have left, invest it in yourself. Here’s a good starting point: FitBusinessmanBook.com

Stocks may be on sale now, the book is not. It’s worth today more than ever.